I am creating a web and iOS app for American millennial voters/consumers in charge of their own finances (approximately ages 23-34) to become more knowledgable about where they spend their money, and evoke feelings of responsibility and empowerment and thoughts about how they can bring about change in today's world by wielding their monetary influence in the context of the upcoming 2016 Presidential Elections.
Who is it for?
American millennial voters/consumers in charge of their own finances (approximately ages 23-34)
Where do they encounter it?
web and iOS mobile devices in the US
When do they experience it?
In the time when people are thinking about upcoming Presidential elections, when they are taking into consideration their ability to bring about change. This country is capitalist, and therefore it in a way runs on consumer behavior. People have many different opinions, but if enough people are informed about a specific topic and want to bring about change, the power to bring it is in the numbers.
What are they doing while experiencing it?
Looking for easy to understand information about the upcoming elections, candidates, and how they get their money. They don't want to be sifting
What does the project ask of its audience?
How are you going to take control of how this country is run?
What do you want the audience to take away from their experience?
I want them to feel like they've learned a great deal about where there money is going and incite a need to take action in the form of how they consume.
What are some adjectives around how the project will make its audience feel?
angry, empowered, useful, surprised
politics, business, the influence of millennials, and the impact of boycotting
OpenSecrets: CRP is a research group that tracks money in US politics and its effect on elections and public policy. They advocate for a more transparent and responsive government. OpenSecrets is their website.
LittleSis is a website that keep tabs on different media sources to connect the dots about the connections between the world's most powerful people and organizations.
Citizens United is dedicated to restoring the government into the citizens' control through a combination of education, advocacy, and grass roots organization. I am also trying to restore control of the government to the people, and specifically showing millennials how powerful their actions can truly be.
Dollocracy: CRP is a research group that tracks money in US politics and its effect on elections and public policy. They advocate for a more transparent and responsive government. Dollocracy is their mobile app. It is basically the OpenSecrets website on a phone, with terrible usability.
BuyPartisan is a mobile application available on the iPhone which allows you to scan the label of any item and see the political leanings of it's parent company. While this is a great and convenient user experience, the app unfortunately crashes often.
Greenhouse is a free browser extension that uses information from OpenSecrets to give you information on legislators and the role money plays in Congress. It displays information on any browser when you click on a legislator's name.
I'm using the Gallo boycott as a precedent for an event showing the power of boycotting. Farm workers boycotted Gallo wines in 2005 and in the past as well saying that the company exploits and mistreats their workers.
Audiences + Contexts
American millennial voters/consumers in charge of their own finances (approximately ages 23-34) in the context of the upcoming elections. Digital means were used because research has shown that is the best way to influence this age group.
In terms of research, I studied extensively on millennials and their importance to brands, corporations, and the political system. I also studied a lot about different existing organizations that are working to teach people about the government and how powerful people are connected to each other. I studied each of the candidates for this year's election very closely as well. I learned about PACs and Super PACs and plan on explaining all of this information to users in a 'learn the basics' section of both my web and mobile apps.
In terms of design, I am creating something minimal with better a better interface than of those that currently exist within this domain. I plan to attempt to target important information without being too wordy and present that information in an easy to understand and visually appealing way. I also plan on creating more interactivity and ability to take action by adding the blacklist button and the recommended options.
How can American millennial voters/consumers who are in charge of their own finances (ages 23-34) gain a greater interest in making informed decisions about where they spend their money?
Click through the screens: Research
Questions I've answered with this prototype: Who are the candidates? What are their stances? What companies do millennials give most of their money to? Who are the top contributors to each candidate?
Questions I've answered with this prototype: What is a good interface design for the mobile aspect of blacklisted? Will the mobile component be solely informational for now? (yes)
Prototype 1: Interface design, layout, information about presidential candidates and their stances
Prototype 2: Get the search brands to work using the OpenSecrets API (getOrgs call), see alternative companies at the bottom of each profile page from the getInds call which keeps information about organizations in each industry.
Prototype 3: Add in the extra interactivity using Parse to allow users to sign up/sign in and create blacklists